What is the difference between the CAIO Playbook and Accelerator?

The Playbook is self-paced — you get everything you need to build your strategy on your own for $497. The Accelerator adds Slack community access, direct support from Mike via Slack, and one month of CAIO Insider membership included for $997. Same content, different level of support.

BecomeCAIO - The 90-Day AI Leadership Program

90-Day Executive Program

You're Expected to Lead AI
for Your Team. But No One
Handed You a Playbook.

Most marketing leaders are guessing — experimenting with tools, sitting through webinars, hoping something sticks. Meanwhile, the 46% who hit quota have a system. BecomeCAIO™ gives you that system: A deployable AI strategy you can present to leadership in 90 days. Not theory. Not tutorials. A boardroom-ready playbook built by a practitioner with 25+ years in Fortune 500 marketing.

Choose Your Path → View the Roadmap

Not sure which path is right? Talk to STRATOS — our AI advisor.

View Full Curriculum →

Is This For You?

Built for Marketing Leaders Ready to Lead AI

This program is designed for a specific type of professional. Make sure you fit.

✓ This Is For You If

+ You are a marketing leader expected to "figure out AI" for your team
+ You need a strategy you can present to leadership — not just theory
+ You want frameworks that work regardless of which tools you use
+ You have been promoted into AI responsibility without a playbook
+ You want to position yourself as the internal AI champion
+ You learn better with structure, deadlines, and deliverables

✗ This Is Not For You If

- You want someone to implement it for you (see MJK Group services)
- You are looking for a tool tutorial or prompt pack
- You expect results without doing the work
- You want to learn AI as a hobby, not a business skill
- You are not in a position to influence AI decisions at your company
- You need hand-holding through every step

The Curriculum

Your 90-Day Roadmap

Four phases designed to take you from AI curious to AI leader with a boardroom-ready strategy.

Phase 1: Foundation (Weeks 1-3)

Cut through the hype. Understand what AI can actually do for marketing today and position yourself as the leader.

Week 1: The AI Landscape — Cut through the hype. Understand what AI can actually do for marketing today.
Week 2: AI Maturity Assessment — Audit where your organization stands. Identify gaps and quick wins.
Week 3: Your Authority Position — Position yourself as the internal AI champion before someone else does.

Phase 2: Strategy (Weeks 4-6)

Map AI capabilities directly to revenue drivers. Build the business case that gets executive buy-in.

Week 4: Business-to-AI Alignment — Map AI capabilities directly to revenue drivers. Only AI that moves numbers.
Week 5: Use Case Identification — Find the high-ROI projects hiding in your operations.
Week 6: Building the Business Case — Create proposals that get executive buy-in. Speak CFO, not engineer.

Phase 3: Infrastructure (Weeks 7-9)

Navigate the tool landscape. Build a stack that solves problems without the bloat.

Week 7: Data Strategy for Leaders — You do not need to be a data scientist. You need to know what good looks like.
Week 8: Tool Selection & Stack — Navigate 10,000+ AI tools. Build a stack that solves problems.
Week 9: Vendor Evaluation — Build vs. buy decisions. Evaluate vendors without getting sold.

Phase 4: Execution (Weeks 10-12)

Move from strategy to deployment. Finalize your boardroom-ready AI strategy.

Week 10: Deploying AI Initiatives — Move from pilot to production. Scale what works.
Week 11: Governance & Compliance — Build frameworks that protect without killing innovation.
Week 12: Your 90-Day Plan — Finalize your boardroom-ready AI strategy with complete roadmap.

Your Deliverable

Leave With a Strategy You Can Present to Leadership

This is not about learning. It is about building. You finish with a complete AI strategy ready for the boardroom — not a certificate to hang on the wall.

AI Maturity Scorecard — Current state assessment with gap analysis
Use-Case Portfolio with ROI — Prioritized initiatives with business impact projections
Recommended Tech Stack — Tool selection with vendor evaluation framework
Governance Framework — Risk management and compliance structure
90-Day Implementation Roadmap — Week-by-week deployment plan with milestones

Pricing

Choose Your Path

Same proven curriculum. Different levels of support. Pick what fits your style.

Self-Paced

The CAIO Playbook

$497one-time

Complete self-paced program. All the frameworks and templates you need to build your AI strategy.

12 written modules (PDF)
Frameworks & templates library
AI Strategy Workbook
Capstone deck template
Lifetime access
All future updates included

Get the Playbook

With Support

CAIO Accelerator

$997one-time

Full program plus community access and direct support. Includes 1 month of CAIO Insider membership.

Everything in Playbook
Slack community access
Direct async access to Mike
1 month CAIO Insider included
Implementation support
Priority Q&A responses

Enroll Now

Ongoing Access

CAIO Insider

$47/month

Stay current, stay connected, stay ahead. AI does not stand still. Neither should your strategy.

Monthly framework updates
New prompt libraries
Tool evaluations
Slack community access
Monthly group Q&A
Direct access to Mike

Join Insider

Lifetime access to course materials. 14-day refund window on Playbook and Accelerator.

FAQ

Common Questions

No. This program is designed for marketing executives, not engineers. You will learn to lead AI initiatives, evaluate tools, and build strategy. Not write code. If you can manage a team and read a P&L, you have the skills you need.

Plan for 3-5 hours per week. That includes reading the modules (about 1-2 hours) and implementation work applying what you learn to your actual organization. The program is designed for working executives, not students.

Even better. Most companies have scattered AI tools with no strategy. This program helps you consolidate, align, and scale what you are already doing and position yourself as the leader of that effort.

Yes. 14-day refund window. If you complete Week 1 materials and it is not a fit, email admin@becomecaio.com and we will refund your purchase. No questions, no hassle.

The Playbook is self-paced — you get everything you need to build your strategy on your own. The Accelerator adds community access, direct support from Mike via Slack, and one month of CAIO Insider membership included. Same content, different level of support.

BecomeCAIO teaches you to build the strategy. If you want someone to implement it for you, MJK Group Global offers done-for-you AI implementation services. Many clients start with BecomeCAIO then engage MJK for deployment support. Explore MJK Group services →

Lifetime. Once you purchase the Playbook or Accelerator, you have permanent access to all course materials and any future updates. The CAIO Insider membership is separate — community and ongoing support requires an active subscription.

You're Expected to Lead AI
for Your Team. But No One
Handed You a Playbook.

90

12

1

0

What AI Implementation Actually Looks Like

Creative Ops Automation

Reporting Pipeline Rebuild

Tool Stack Consolidation